UnlimitelyHow the North Star Framework works
The method behind every campaign we run: be seen first, filter out the time-wasters, and let the AI book the calls. It runs on pay per lead: a fixed price agreed before anything goes live, and you only pay for the qualified enquiries it delivers. Live in 7 days. First leads typically within 72 hours.
Lewis walks you through the whole system, start to finish.
Three pillars, eight steps, one owned asset
One system carries a homeowner from seeing your ad to signing your quote. You watch every step happen in a dashboard: every lead's name, number and details. The leads are yours to keep, forever.
Be seen first
Homeowners planning an extension see you before they ever reach a shared quote list.
- 01
Your ad reaches the right homeowner
Lewis writes and runs a Meta campaign aimed at homeowners actively planning an extension inside your exclusive 30-mile radius. Not random traffic: people already pricing up a project.
- 02
They enquire
The homeowner clicks through and submits their details.
What you see: the enquiry lands in your dashboard the moment it comes in.
Filter, don’t chase
Time-wasters never reach you, and every lead that does is tracked in one place.
- 03
Qualification on your criteria
Questions built around the standards you set: budget, job type, timeframe, whatever matters to you. Anyone who doesn’t match gets filtered out before they reach you.
- 04
Every detail lands in your dashboard
Name, number, answers, all logged the moment they come in, so no lead gets lost or forgotten.
What you see: everything. The leads are yours to keep, forever.
AI books the call
Speed to lead is everything. The AI answers before a competitor can, and books the call for you.
- 05
The AI texts them in seconds
The AI booking agent texts and emails the homeowner the moment they enquire, and keeps following up until it gets an answer. No lead sits waiting while a competitor gets there first.
What you see: the whole conversation, message by message.
- 06
The AI books the phone call
The AI books qualified homeowners straight into your calendar, then an automation connects you both by phone at the booked time. You just take the call.
What you see: the exchange that booked the call, so you know exactly who you’re speaking to before you pick up.
- 07
Site visit and quote
You meet a homeowner who has already told you their budget, their timeframe and what they want built. You quote someone warmed up by every message since their first click, not a price-shopper comparing five builders.
- 08
Won job
The job goes in the diary. That’s the number we care about. See what it has looked like for other builders on our results page.
"Instead of renting leads from a platform, you build an asset that produces leads for you."
You pay per lead. Nothing else.
A fixed price per lead is agreed with you before anything goes live. No retainers, no long onboarding fees, no contracts. You pay for performance, not promises, and you can pause or cancel whenever you like.
"We don't ask for anything big up front. We know the results will pay us later." Lewis Ford, founder of UnlimitelyBook a free strategy call
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A fixed price per lead, agreed up front
You know exactly what a lead costs before anything goes live. Pricing is agreed on your call, built around your area and job size.
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No contracts
Month by month, always. Pause or cancel whenever it suits you: a holiday, a full diary, anything.
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Not happy? Payments pause.
Tell us in writing and payments pause until you're happy again. We're here for the long term, not a quick payday.
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The leads are yours to keep
Every lead's name, number and details live in a dashboard you can see, and they're yours to keep, forever.
Live in 7 days
No three-month "discovery phase". From the day you sign up, the whole engine is built and switched on inside a week.
Sign up
Your lead price is agreed on the call, before anything goes live. Day zero.
Build
Lewis writes your ads and sets up the qualification flow, calendar and AI booking agent around your criteria.
Go live
Your campaign launches within 7 days of signup, aimed at homeowners in your 30-mile radius.
First leads
First leads typically land within 72 hours of launch. You watch them come in.
Lewis walks you through it
Common questions
What is the North Star Framework?+
The North Star Framework is Lewis Ford's three-pillar system for extension builders: Meta ads that reach homeowners before they hit a shared quote list (be seen first), qualification questions and a dashboard that track every lead (filter, don't chase), and an AI booking agent that texts every enquiry the moment it lands and books the serious ones into phone calls (AI books the call). Instead of renting leads from a platform, you build an asset that produces leads for you.
How does pay per lead work for builders?+
You agree a fixed price per lead with us before anything goes live. We build and run the ads, the qualification and the AI booking, and you pay for the qualified enquiries the system delivers. You pay for performance, not promises. There are no contracts, and you can pause or cancel whenever you like.
How do you stop me wasting time on tyre kickers?+
Every advert includes a qualification step built around criteria you set yourself, such as timeframe, budget or job type. Anyone who doesn’t match your standard gets filtered out automatically before they ever reach you, so you only see prospects who are actually worth your time.
How quickly will I start seeing leads?+
We typically see your first lead come within 72 hours of your campaign launch.
What if I invest in this and don't get any jobs?+
If you aren't happy with our services, tell us in writing and we pause our payments until you are happy again. We're here for the long term, not a quick payday.
Want the exact-offer detail? See house extension leads, or the wider lead generation for builders page.
See what the framework would look like in your area
Book a free strategy call with Lewis. You'll get a straight answer on whether your area is open, and a fixed lead price before anything goes live.
Book your free strategy call